Marketing for the Rural West

Identify the people you want to reach, understand what matters to them and shape your marketing around their needs, interests and expectations.

Define your most important marketing goals, set clear priorities and focus your time and resources where they can have the greatest impact.

Clarify what you want to be known for, what makes you different and how to communicate that value in a clear and consistent way.

Determine the right combination of marketing services and channels to support your goals, reach your audience and keep your efforts working together.

Create a practical plan that outlines what to focus on, what comes next and how your marketing efforts work together over time.

Google Business Profile helps your business show up when people search for you on Google and Google Maps.

It gives customers quick access to important information like your location, hours, phone number, website, photos, and reviews. Keeping your profile accurate and up to date helps build trust, improve local visibility, and make it easier for customers to connect with your business.

Google Analytics lets you see how visitors interact with your website, giving you valuable insights about who’s coming, what they’re doing, and where they’re coming from.

You can track things like which pages are most popular, how long people stay, and what actions they take.  With this information, you can make smarter decisions to improve your site and grow your audience.

Keyword research helps you discover the exact words and phrases people are typing into search engines when they're looking for something related to your content or business.

By finding the right keywords, you can create content that matches what your audience is searching for, making it easier for you to show up in search results and attract the right visitors to your site.

Sitemap creation helps you organize and list all the important pages on your website so search engines can easily find and index them.

You create a sitemap file—usually in XML format—that acts like a roadmap for search engines to understand your site structure.

By doing this, you make it easier for your content to show up in search results and improve your site's overall SEO.

Google Search Console is a free tool that helps you monitor how your website is performing in Google Search.

You can use it to see which keywords bring people to your site, check for errors, and make sure Google is indexing your pages properly.

It’s a great way for you to track your SEO progress and fix issues that might keeping your website from being found online.

When choosing a social media account, start by picking platforms where your target audience spends the most time-whether that's Facebook for community content or Instagram for visual content or LinkedIn for professional networking.

Set up your account with a clear profile photo (like a logo representative image), a concise bio that explains your business, and a link to your website or main offer.

Make sure your handle is consistent across platforms to help people find and recognize you easily.

A social media calendar helps you plan and organize your posts ahead of time, so you're not scrambling to figure out what to share each day.

You can map out content by themes, dates, or platforms, making it easier to stay consistent and align with promotions or events.

It also lets you batch-create content and track what’s working, so you can post with more purpose and less stress.

An organic social media campaign is a series of planned posts and interactions that help you grow your audience and engagement without paying for ads.

You’ll focus on creating valuable, shareable content—like tips, stories, or behind-the-scenes looks—that connects with your followers.

By using consistent messaging, relevant hashtags, and encouraging interaction, you can build trust and community over time.

A paid social media campaign lets you promote your content to a targeted audience by using ads on platforms like Facebook, Instagram, or LinkedIn.

You can choose your goals—like more website visits, sales, or followers—and set a budget that works for you.

With the right visuals, messaging, and targeting, you can quickly reach people who might not find you through organic posts alone.

Reviewing your social media metrics helps you understand what’s working and what needs improvement.

You’ll want to look at key numbers like engagement, reach, clicks, and follower growth to see how your content is performing.

By checking your analytics regularly, you can make smarter decisions and adjust your strategy to get better results over time.

When setting up your email marketing account, start by choosing a platform like Mailchimp or Brevo that fits your business needs.

You’ll enter your business name, a verified email address, and other details, then customize your account with branding like your logo and colors.

Once that’s done, you can create your first subscriber list and get ready to start sending engaging emails.

Setting up your email marketing account starts with choosing a platform like Mailchimp or Constant Contact that fits your needs.

Next, we'll create a branded email template, set up your subscriber list, and add sign-up forms to your website or social media.

From there, we'll launch a welcome email campaign to greet new subscribers and start building a strong connection right away.

To set up your email marketing template, start by choosing a layout that fits your message—like a newsletter, announcement, or product highlight.

Add your branding with your logo, colors, and fonts so every email feels consistent and professional.

Then, include space for a clear headline, body text, images, and a call-to-action button to guide your readers to the next steps.

Building your email marketing list starts with creating a sign-up form and placing it on your website, social media, or landing pages.

Encourage people to subscribe by offering something valuable in return, like a discount, free guide, or helpful tips.

Make sure to get permission (opt-in) and keep growing your list by consistently promoting it wherever your audience connects with you.

Reviewing your email marketing metrics helps you see how well your emails are performing and where you can improve.

You'll want to check key stats like open rates, click-through rates, and unsubscribe rates to understand what’s catching your audience’s attention.

By tracking these numbers regularly, you can fine-tune your subject lines, content, and timing to get better results with each campaign.

Copywriting is the art of writing persuasive and engaging content that speaks directly to your audience and encourages them to take action.

Whether you're creating website text, ads, emails, or social media posts, great copy helps you clearly communicate your message and connect with your customers.

With the right words, you can build trust, boost engagement, and expand your business.

Photography helps you showcase your brand, products, and services through high-quality, professional images that make a strong first impression.

The right photos can bring your website and social media to life, reflect your brand’s personality, and build trust with your visitors.

By using custom, visually appealing images, you make your site, posts and ads more engaging and memorable for your audience.

Videography, done well, lets you tell your story in a dynamic, engaging way that captures your audience’s attention quickly.

Whether it’s a brand intro, product demo, or customer testimonial, video helps you communicate more clearly and connect on a deeper level.

By adding video to your website, you make your content more interactive, memorable, and effective.

Droneography is the use of drones for capturing photos and videos, especially from aerial perspectives that would be challenging to achieve with traditional cameras.

It combines elements of photography, videography, and flight planning, often used in fields like real estate, filmmaking, tourism, agriculture, and journalism.

Droneography allows you to create dynamic, cinematic visuals from the sky, giving a fresh and often dramatic view of landscapes, events, and structures.

Graphic design is how you visually communicate ideas, messages, or emotions using things like color, images, and typography.

You use it to create everything from logos and posters to websites and social media graphics.

With the right design skills, you can turn information into something eye-catching, meaningful, and easy for people to understand.

The foundational process of identifying a brand’s purpose, values, audience, and unique positioning in the market.

It helps uncover what makes the brand stand out and sets the direction for consistent messaging, design, and strategy.

A comprehensive document that outlines a brand’s visual and verbal identity, including logos, colors, typography, tone of voice, messaging and usage guidelines.

It ensures consistency across all platforms and helps anyone involved in creating brand materials maintain the brand’s integrity

The art of creating a unique and recognizable symbol that visually represents a brand or organization.

It combines elements like typography, color, and imagery to convey the brand’s identity, values, and message at a glance.

The tools, resources, and services that help maintain and strengthen a brand’s identity and reputation across all touchpoints.

It ensures consistent messaging, quality control, and effective communication to build trust and loyalty with the audience.