Helping Montana Businesses

Reach More Customers

Website Design & Digital Marketing Solutions

Westwind's Dynamic Web Marketing Process

Our marketing process is designed to help you build a strong web presence that reaches more customers.  Each of the four components can be used independently, but are most powerful when combined into one seamless process.

Dynamic Web Process

1. Define Your Strategy

Know Your Value

What unique value do you bring to the market?

  • What do you love most about your products or services? 
  • What special skills or knowledge do you have? 
  • Do you have a unique product that meets your customer’s needs? 
  • What benefits do your customers receive when working with you over your competitors?

The first step in any marketing endeavor, knowing the value you bring to the table is essential. 

Your unique value is the pivotal point on which all your marketing is based.  It is the unique reason customers choose to do business with you and not your competitors. 

The value you provide is usually specific knowledge, skills, location or process.


2. Design Your Website

Clarify Your Focus

What are you trying to accomplish?

  • Are you trying to sell a product or service? 
  • Do you want to reach a new audience and generate leads? 
  • Is your intent to increase traffic and grow advertising revenues? 
  • Are you hoping to attract subscribers or build a new community?

To develop an effective website, your focus should be clearly defined. 

Whether it’s generating leads or selling products, a clearly defined focus will help you stay on track, keep your vision aligned and provide you with a clear pathway to your end goal.

3. Develop Your Content

Select Your Keywords

How will your customers search for you?

  • Will customers search by product?  Service? 
  • How many ways could a visitor search for your offerings?
  • Are there key phrases that should be considered? 
  • What keywords are my competitors using? 
  • Is a keyword research tool needed?

Understanding the ideas and phrases that your potential customers will use when searching for your products and services should be one of the first things considered when developing your content. 

Along with your goals and brand elements, knowing how your site visitors will be looking for you will help shape your copy, as well as your optimized images and videos. 

Learning how to think like your customer will help you choose your search terms.



4. Deliver Your Message

Choose Your Platforms

What social media platforms will you use?

  • What goals are you trying to meet?
  • Do you want to connect to a specific audience?
  • Are you trying to reach businesses or consumers?
  • What type of posts will you create?
  • Will you use pay-per-click advertising?

Today's digital world offers many social media opportunities.  Choosing your social media platforms can be a daunting task. 

Reviewing your goals, knowing your audience and understanding the different social media platforms and their purpose will help you choose the best platforms to use in marketing your business.

Celebrating 20 years

Experience Matters

Since 1998, our goal remains the same.

We provide the services and support
needed to help you reach more customers.


Our Work

Enjoy Lewistown

Lewistown, Montana

Hawley Mountain Ranch

Hawley Mountain Ranch

Weaver Quarter Horses

Weaver Quarter Horses

Montana Cattlewomen

Montana Cattlewomen

Larsen Ranch

Larsen Ranch

Bighorn Physical Therapy

Bighorn Physical Therapy

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Westwind Web
P.O. Box 931
Lewistown, Montana
(406) 538-2200

Westwind Web 20 Years