Your messages are the fuel of your web marketing and the testing tools that track your marketing effectiveness. Customer conversions are flexible measurement tools and an efficient way to test perceived value and market demand.
Your messages should be delivered consistently over a variety of digital channels using a planned marketing strategy. They should drive traffic using online advertising, social media posts, blogs and e-newsletters as well as traditional/web combinations. Most importantly, your delivery data must be tracked and documented using a digital dashboard for maximum effectiveness.
Tracking message conversions enables you to make wise marketing decisions.
When your messaging is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your customers.
MESSAGE DELIVERY Process
Develop A Message Delivery Plan
Set Targeted Marketing Goals
Use Digital Media Effectively
Deliver Consistent, Timely Messages
Track Your Progress
Use A Digital Dashboard
MESSAGE DELIVERY Packages
Basic message delivery package includes:
- Set-up of Google business & analytics;
- Connection to selected social media channels;
- Setup and support of digital dashboard.
Standard payment packages start at $595
Prepaid payment packages start at $525
This package can be used to have Westwind perform your ongoing message management or to have Westwind support you through the process.
- Annual review
- 4 hours of messaging support