DIGITAL OUTREACH
building digital connections
The outreach component of web marketing, building digital connections allows you to stay in touch with your current customers as well as connecting with new customers.

Digital outreach includes online advertising, social media posts, blogs and e-new letters. At times it may also include print/television/digital combinations offered by traditional advertising methods as well.

To begin, the data collected during the brand, web design and content development components is used to create messages. This information is broken into small pieces, creating a series of consistent messages that are simultaneously delivered across a variety of platforms.

Various messages can be created at the same time, either for the same audience or for a variety of audiences, depending on needs and strategies. This saves time and ensures a consistency that isn't available when random posts are created in isolation.

The consistent repetition of your digital outreach creates a comfortable and familiar culture within your ideal client market, allowing you to rise above your competition and to stay top of mind with potential customers.

This digital outreach component can be used as a stand-alone product or can be made dynamic when used in combination with the other web marketing components.
DYNAMIC DIGITAL OUTREACH
what makes it dynamic?

When your outreach is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your potential customers.

DIGITAL OUTREACH Process

DEVISE YOUR STRATEGY

Are You Reaching Your Ideal Customer?

Know Who Your Customers Are
Set Targeted Marketing Goals

DRIVE YOUR TRAFFIC

Is Your Message Being Heard?

Plan Your Posts
Use Social Media Effectively

DOCUMENT YOUR DATA

How Well Is It Working?

Employ A Digital Dashboard
Track Your Progress

DIGITAL OUTREACH Packages

DIGITAL OUTREACH
Development

Includes:

- Set-up of Google business & analytics;
- Connection to selected social media channels;
- Creation of 12 messages for use on digital channels
- Setup and support of digital dashboard.

Standard payment packages start at $820
Prepaid payment packages start at $750

DIGITAL OUTREACH
Management & Support

This package can be used to have Westwind perform your ongoing outreach management or to have Westwind support you through the process.

- Annual review
- 4 hours of outreach support

Package: $375/year

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