CONTENT DEVELOPMENT
engagements increase when customers receive value-oriented content.
Content Development is the engagement building component of your web marketing. It can be used as a stand-alone product or as the third step in building a dynamic web marketing strategy.

Your content is the voice of your web marketing and the compelling reason that customers interact with you. It conveys the written and visual messages that provide relevant information and facilitate online growth of customer relationships.

Your content should be keyword-optimized and search-engine-friendly. Written copy should be clear, concise and encourage engagement. Images and videos should be interesting, inviting and should support or clarify the written content. Most importantly, your content must be provide information that is valuable and important to your customer.

Building content engagements keeps you relevant in the minds of your customers.
what makes it dynamic?

When your content is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your customers.

CONTENT DEVELOPMENT Process

DEFINE YOUR KEYWORDS

Be Search Engine Friendly
Optimize Your Web Pages

DEMONSTRATE YOUR VALUE

Supply Relevant Information
Explain The Benefits You Provide

DRAFT YOUR STORYLINE

Use Text, Images, and Video
Create Compelling Content

CONTENT DEVELOPMENT Packages

CONTENT DEVELOPMENT

Includes:
- Content development for five website pages.
   (text, images & video)
- Homepage visual menu.
- Header image with brand or mission statement.
- Page content can also be used for social media and other forms of digital outreach posts.

Standard payment packages start at $850
Prepaid payment packages start at $750

CONTENT DEVELOPMENT Support

This package can be used to have Westwind perform your ongoing content management or to have Westwind support you through the process.

- Annual review
- 4 hours of content support

Package: $375/year

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