BRAND DECLARATION
building brand awareness
The basis of your organization's identity, your brand identifies your purpose & strengths. It defines your customer's needs and how you meet them. It also focuses on who your competition and ideal customers are.

Building brand awareness is the #1 way to build loyalty with your current client base and to expand that base to a larger market. With the branding elements identified, your awareness process has a focused concept to begin to build your brand around.

The identified branding elements also provide the marketing concepts that are used to create the look, feel and direction of your website, plus the content for your website and the messages for digital outreach.

Consistently repeating your brand messages and visuals across a variety of marketing platforms creates an easily identified persona that will raise awareness for your brand within your targeted audience.

This branding component can be used as a stand-alone product or can be made dynamic when used in combination with the other web marketing components.
DYNAMIC BRAND DECLARATION
what makes it dynamic?

When your brand is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your potential customers.

BRAND DECLARATION Process

DISCOVER YOUR STORY

Why Do You Do What You Do?

Know Your Strengths
Highlight Your 'One Thing'

DETERMINE YOUR DEMAND

What Value Do You Provide?

Understand Your Client's Problems
Be The Solution

DESCRIBE YOUR AUDIENCE

Are You Clear On Your Target Market?

Identify Your Ideal Client
Know Who Your Customers Are

BRAND DECLARATION Packages

BRAND DECLARATION
Development

Includes:

- Brand Strategy
- Brand Statement
- Brand Promise
- Value Statement
- Design Creatives

Standard payment packages start at $820
Prepaid payment packages start at $750

BRAND DECLARATION
Management & Support

Optional:
This package can be used to have Westwind perform your ongoing brand management or to have Westwind support you through the process.


- Annual review
- 4 hours of brand support

Package: $375/year

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